Too Good To Go
The Blind Box You Can Eat
Art Direction, Strategy, Copy
From Labubus to Smiskis, blind boxes have taken Gen Z by storm. Fans flock to social media to film every unboxing.
What if they could eat it after?
Every night, bakeries and restaurants throw out food that is still fresh. Too Good To Go sells it in mystery bags for about a third of the price.
Every box holds a chance at a secret menu item or a restaurant special, so each unboxing brings a surprise, saves you money, and keeps good food out of the bin.
Explore your way through restaurants from all across the city, each with its own mystery items, and every bag guarantees you an affordable tasting menu.
EXCLUSIVE ITEMS
We turned those bags into collectible blind boxes. Gen Z keeps the thrill of the reveal, and every unboxing saves money and keeps good food out of the bin.
Secret menu collaborations with Toronto’s most popular food spots draw in food enthusiasts.