Work didn't just steal our time. It taught us to feel guilty about whatever was left.

INSIGHT
The most underserved audience in the craft category isn't beginners. It's quitters who think they're too busy, too old, or too late to start again.

TARGET
People who used to make things and stopped somewhere between their twenties and now.

RESPONSE
On the longest day of the year, Michaels invites Bay Street to step away from the clock. A hands-on pop-up exhibit lets the city's busiest professionals trade screen time for creative time.